
Natalie Chanin
Natalie Chanin is the founder and creative director of Alabama Chanin, a clothing company based in her home town of Florence, Alabama. She has open-sourced the company’s handmade couture in three books, Alabama Stitch Book, Alabama Studio Style, Alabama Studio Sewing + Design, and Alabama Studio Sewing Patterns. Together with the School of Making’s collection of DIY kits, these books enable home stitchers to create a stunning, sturdy and sustainable Alabama Chanin wardrobe. At the company’s Factory building in Florence and elsewhere in the world, Natalie leads workshops where she teaches techniques, tells stories and makes people fall in love with hand sewing. Natalie’s latest book is The Geometry of Hand-Sewing, a breakthrough approach to embroidery stitches that is sure to become a classic.
To hear Natalie’s story in her own words, we recommend this beautiful video portrait by Gael Towey (scroll down).
Contributions From Natalie Chanin

The Geometry of Hand-Sewing: Virtual Workshop with Natalie Chanin
Are you curious about hand-sewing? Would you love to have beautiful clothes, custom made for you—by you? If so, here's an incredible opportunity. On May 28, 2025, we're hosting a virtual embroidery workshop with the one and only Natalie Chanin. Natalie is the founder of two groundbreaking companies: Alabama Chanin and The School of Making. For more two decades, she has been a visionary leader in the movement for sustainable fashion. She is also an unparalleled artisan and teacher of sewing, and the author of gorgeous and inspiring books. More than anything, we just love spending time with Natalie. Please join us for this rare opportunity for a virtual workshop with Natalie. Scroll down for all the details.
Read More about The Geometry of Hand-Sewing: Virtual Workshop with Natalie Chanin
The School of Making (And a Contest!)
Two lucky readers will win the latest DIY kit from Alabama Chanin's marvelous School of Making. Enter today!
Read More about The School of Making (And a Contest!)