Natalie Chanin

Natalie Chanin is the founder and creative director of Alabama Chanin, a clothing company based in her home town of Florence, Alabama. She has open-sourced the company’s handmade couture in three books, Alabama Stitch Book, Alabama Studio Style, Alabama Studio Sewing + Design, and Alabama Studio Sewing Patterns. Together with the School of Making’s collection of DIY kits, these books enable home stitchers to create a stunning, sturdy and sustainable Alabama Chanin wardrobe. At the company’s Factory building in Florence and elsewhere in the world, Natalie leads workshops where she teaches techniques, tells stories and makes people fall in love with hand sewing. Natalie’s latest book is The Geometry of Hand-Sewing, a breakthrough approach to embroidery stitches that is sure to become a classic.

To hear Natalie’s story in her own words, we recommend this beautiful video portrait by Gael Towey (scroll down).